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Why Does College Cost So Much? | Mitch Daniels

Why does col­lege cost so much? Mitch Daniels asked that same ques­tion as Pres­i­dent of Pur­due. Then he inno­vat­ed to make col­lege cost less. Let’s see how he did it – and how he believes uni­ver­si­ties can pro­vide more val­ue to students.


Key Moments

  • 04:20 How have you been able to freeze tuition at Purdue?
  • 09:55 What's actually the value of higher education?
  • 12:58 Why are some colleges closing?
  • 19:22 What is Purdue Global, and who is it for?
  • 21:50 How are you working with other colleges to reform the industry?
  • 26:00 How did Purdue address COVID-19 on campus?
  • 30:00 Why didn't other colleges take the same approach?
  • 37:27 Have government-run student loans done more harm than good?
  • 40:58 What new ways to fund education have you experimented with at Purdue?
  • 45:40 What's the correct role of higher education in our society?
Show Full Transcript

Full Episode Transcript

- [Nar­ra­tor] We believe and I’ve always believed in this coun­try that man was cre­at­ed in the image of God. And he was giv­en tal­ents and respon­si­bil­i­ty and was instruct­ed to use them to make this world a bet­ter place in which to live. You see, this is the real­ly great thing of Amer­i­ca. It’s time to dis­cov­er what binds us togeth­er, and find­ing it has the pow­er to trans­form our world. That’s what I believe. How about you?

- Well, hi, every­one. I’m Doug Devos, and wel­come to Believe!” We’re thrilled to have you join­ing us again. Today’s top­ic is a won­der­ful top­ic, and talks about high­er edu­ca­tion. A lot of dis­cus­sion in the mar­ket­place about the cost of high­er edu­ca­tion, the val­ue of high­er edu­ca­tion. And I am so thrilled to have a chance to speak with a great friend, the Pres­i­dent of Pur­due Uni­ver­si­ty, Mitch Daniels. Now I’ve got my gold sweater and black jeans on. So I’m try­ing to be gold and black here and do the best I can do to match up, but I had a tremen­dous expe­ri­ence at Pur­due when I attend­ed and have con­tin­ued to just enjoy being part of the uni­ver­si­ty ever since like I’m sure many of you are with your and with the expe­ri­ence that you had. But there’s a lot of ques­tions today. And Pres­i­dent Mitch Daniels has had a tremen­dous influ­ence on inno­va­tion and cre­ativ­i­ty. And I wan­na take a lit­tle time to think about what we all believe about high­er edu­ca­tion, be informed on that through Pres­i­dent Mitch Daniels. So Mitch, thank you for tak­ing the time to join today. We real­ly are look­ing for­ward to this conversation.

- I’ve looked for­ward to it too.

- Great, thank you. So let me just dive in. So first of all, you have an incred­i­ble resume. You’ve had a lot of expe­ri­ences before you joined Pur­due. Right? You were the gov­er­nor of Indi­ana, you were in the Bush White House, you were an exec­u­tive with Eli Lil­ly. How have some of… And even if you go back fur­ther, just to your child­hood, how have some of those expe­ri­ences shaped you and pre­pared you for the role that you have today?

- I usu­al­ly start this answer by say­ing scar tis­sue, which is not com­plete­ly face­tious because in past roles, a cou­ple of them in par­tic­u­lar were pub­lic and vis­i­ble and you come to accept after a while that with that ter­ri­to­ry, comes a lot of crit­i­cism, some­times, in fact fre­quent­ly, unfair, untrue, and, you know, learn­ing to that that just goes with the job and learn­ing to shrug it off, not spend ener­gy fret­ting over it is cer­tain­ly part of it. Now, I don’t wan­na over­state that. I’ve had a ter­rif­ic expe­ri­ence here at Pur­due that any neg­a­tive com­ments that have come with it have been pret­ty infre­quent, but they do come and some peo­ple I don’t think are ready for it if they are encoun­ter­ing it for the first or sec­ond time. I think the oth­er answer prob­a­bly is that as it was in my pub­lic elect­ed job, busi­ness expe­ri­ence over and over, I find the most valu­able things that apply are not those things I might have learned, although I learned a lot in white hous­es or in pre­vi­ous pub­lic life, but rather those things I learned run­ning the rest of mid­size then part of a big­ger busi­ness, all the things that real­ly makes soci­ety go, mak­ing ends meet and try­ing to bring new val­ue to will­ing customers.

- Yeah, absolute­ly. So you’ve learned so much and when you came to Pur­due, a lot of us were just thrilled to have some of your lead­er­ship, your char­ac­ter, your expe­ri­ence, in this role. But one of the main things, one of the ques­tions I kin­da start­ed with, and I want you to help us think through this is, the cost of high­er ed, huge top­ic today. Infla­tion’s a huge top­ic today, but the cost of high­er ed has risen dra­mat­i­cal­ly in recent years and decades. But yet you at Pur­due have been able to keep tuition lev­el for a num­ber of years now. And I remem­ber talk­ing with you very ear­ly on when you start­ed on that jour­ney and you were mak­ing progress on that jour­ney of hold­ing the costs down. Help us under­stand how you view that, how you think about what you believe about the cost of an edu­ca­tion, the val­ue equa­tion that, I remem­ber you talked about this idea of the val­ue equa­tion of edu­ca­tion. So I’d love to hear your thoughts and help us think about that.

- It prob­a­bly helped to have come from out­side the sys­tem that that had its down­sides. I had so much to learn, I think I’m still learn­ing. But among the pos­i­tive aspects prob­a­bly was, I arrived here, is 10 years ago now. This isn’t a new top­ic, it was obvi­ous­ly even then to me, and I’d been out, I had been the employ­ee of the six and a half mil­lion cit­i­zens of our state, you can bet I had heard a lot about the ris­ing cost of high­er edu­ca­tion from them. And I frankly, over­es­ti­mat­ed how quick­ly and how severe­ly pres­sure would come to bear on high­er ed, I said to peo­ple at the time, we bet­ter to get a han­dle on these costs, we bet­ter break this pat­tern of annu­al increas­es, at Pur­due it was 36 years in a row. And that was pret­ty typ­i­cal. And I said, we’d bet­ter… How about we take at least a one year pause to indi­cate that we’re lis­ten­ing and that we under­stand that this is real­ly start­ing to squeeze peo­ple, par­tic­u­lar­ly those of mod­er­ate means. And so, my only sur­prise about all the cur­rent focus on this sub­ject is that it took as long as it did, and that the mar­ket was as slow to start exert­ing its pres­sure as it final­ly has been. But, you know, it’s not a mys­tery to me how it came about. Two rea­sons, the first rea­son very sim­ple, they raise tuition cause they could. Every busi­ness would love to have total pric­ing pow­er, the abil­i­ty to raise your price, and not lose cus­tomers. And for high­er ed, it was, in fact, it was bet­ter than that when they raised the price. Some peo­ple assume that, because they had no oth­er way to tell, they assumed that that meant the qual­i­ty was bet­ter, if it cost more, must be bet­ter. No evi­dence of that, in many cas­es is plain­ly wrong. But that was a pret­ty nice way to do busi­ness while it last­ed. The sec­ond thing was the sys­tem. I’ve some­times said or writ­ten, if you set out to design a sys­tem that would cost too much, it will look pret­ty much like what we’ve got in high­er ed. By which I mean, you’re, first of all, you’re sell­ing what has been seen, at least, this is also begin­ning to change, it’s healthy, seen as a neces­si­ty. Peo­ple real­ly felt it was urgent for their child or for them to get a col­lege diplo­ma. And there was no mea­sure­ment of qual­i­ty, as I men­tioned ear­li­er. The peo­ple did­n’t have a way to know whether they were get­ting good val­ue, whether they were they were gonna learn a lot or a lit­tle dur­ing the time they spent in high­er ed. And then very cru­cial­ly, you flood­ed the sys­tem with third par­ty sub­si­dies, gov­ern­ment loans and grants and so forth. So that the per­son or the fam­i­ly con­sum­ing the prod­uct did­n’t feel the cost. Or maybe they did­n’t feel till lat­er when those stu­dent loan bills start­ed arriv­ing. And so they were desen­si­tized to the price. Throw into the mix a lot of gov­ern­ment reg­u­la­tion, which is expen­sive to com­ply with, and requires admin­is­tra­tive peo­ple you would­n’t oth­er­wise need to teach young peo­ple. And, you know, you’ve got a for­mu­la for high­er costs. And if that all sounds famil­iar to peo­ple in the audi­ence, some­one out there is say­ing, oh, yeah, I’ve seen that before. This is Amer­i­can health­care, with third par­ty pay­ments, and very dif­fi­cult to mea­sure qual­i­ty, not a lot of trans­paren­cy, et cetera. And it is no coin­ci­dence that the only items in the econ­o­my which have gone up in price over the last maybe four decades faster than health­care are col­lege tuition, col­lege room and board and col­lege books.

- Wow. Well, that’s a tri­fec­ta of the impact on peo­ple who are look­ing for an edu­ca­tion and, you know, as we try to shape our views, because some­times you get into a world, you get in the world of acad­e­mia, you get into, I’ve been in sit­u­a­tions where I feel com­plete­ly removed, I feel unin­formed about where I am and you’re rely­ing on peo­ple to tell you about it. And I’m sure there’s a lot of peo­ple in the audi­ence who are mak­ing a high­er ed deci­sion or whose fam­i­ly are mak­ing a high­er ed deci­sion, this idea and because of all the talk and because of the cost, maybe there’s a cri­sis of con­fi­dence in high­er ed. More and more peo­ple are try­ing to won­der about the val­ue of it for them, and of course, the val­ue is gonna be linked to the cost. So help us under­stand your per­spec­tive on the val­ue of edu­ca­tion and that you see and that is being cre­at­ed at Pur­due by an amaz­ing fac­ul­ty, and it’s being cre­at­ed at uni­ver­si­ties across the coun­try by amaz­ing peo­ple. But help us under­stand that the val­ue of that expe­ri­ence and what a stu­dent can real­ly take away.

- You’re ask­ing exact­ly the right and cen­tral ques­tion, this should always be as most of life is about val­ue. You know, what qual­i­ty does one take out of a giv­en pur­chase rel­a­tive to the price paid. And when high­er ed is done well, and is done at a price that’s afford­able, I think it’s one of the most valu­able things any per­son, frankly, of any age because high­er ed is no longer just for the 18 to 22 year old. It’s one of the most valu­able things a per­son can do. And it’s such a com­mon place now, because it’s true that we’re gonna be in a world of con­tin­u­ing or life­long edu­ca­tion. And places like Pur­due have to be pre­pared to do that. And we are, we’re offer­ing to peo­ple who’ve been out of here for years the chance if they want to come and learn more, or refresh what they learned before. But I say that it has to be done right and has not always been. I don’t know if cri­sis is the right word, might be. But cer­tain­ly there has been a sharp plum­met in con­fi­dence in high­er edu­ca­tion and in high­er ed there’s no one to blame but itself, in my opin­ion. The per­cent­age of peo­ple who say they see val­ue, the per­cent­age of young peo­ple who intend to go straight to col­lege from high school have both dropped pre­cip­i­tous­ly. The num­ber of peo­ple on Amer­i­can cam­pus­es has declined now for 10 straight years. And since we’re not hav­ing a lot of kids in this coun­try, those num­bers are not gonna reverse. So there’s gonna be a lot of schools, if they can’t demon­strate and con­vince future, we’ll call them cus­tomers, of their val­ue, then they are very like­ly to struggle.

- So talk about that a lit­tle bit more. So you’re see­ing some sig­nals, there’s a lot of con­ver­sa­tion. And of course, in the busi­ness world, there’d be an imme­di­ate response to that. You lose a lit­tle mar­ket share, you lose some sales. Yeah, boy, a lot of peo­ple get a lot of activ­i­ty. We know how that goes. But in busi­ness, some­times two com­pa­nies don’t respond. And they go out of busi­ness. So, are you see­ing that as a pos­si­bil­i­ty in high­er ed? Are there gonna be schools that are going to not be able to sus­tain, not have cus­tomers, stu­dents, not be able to attract peo­ple for their ser­vices, and what hap­pens? And how should they be inno­vat­ing or think­ing about stay­ing rel­e­vant in cre­at­ing that val­ue? What are the some of the things that you would say they should be think­ing about?

- Well, first of all, it is hap­pen­ing. We’ve lost 70 schools by one count in the last five years. And there are many more, I think, in very, very severe straits right now. Again, when I got to this job, peo­ple were fore­cast­ing much more rad­i­cal shake out than that, and again, the sys­tem has shown it has a lot of iner­tia in it. A lot of, you would say in busi­ness, stickiness.

- Right.

- And so that needs to be tak­en into account. But it may be tak­ing longer and mov­ing a lit­tle more slow­ly, but the direc­tion is very, very clear. What should schools do about it? You know, some are prob­a­bly past the point of no return if they’ve backed them­selves into a cor­ner where they’re charg­ing extrav­a­gant prices. For cours­es of dubi­ous val­ue in today’s mar­ket­place, and taught in non rig­or­ous ways. There’s not gonna be a sim­ple exit. You’re start­ing to see schools, this will be famil­iar to peo­ple in busi­ness, con­sol­i­dat­ed or merged. You know, one way to sur­vive is to take redun­dan­cies out or dedu­pli­cate back office and oth­er func­tions. And I just heard from a cou­ple of very fine, small, pri­vate, lib­er­al arts schools in the Mid­west who are going through exact­ly that process and wan­na know about how to make it work. So, you know, the best thing that place can do, I think if they’re in that good shape, is to empha­size, if they can, a course wear that is rel­e­vant to today’s mar­ket­place, and to try to declare that they’re gonna hold high stan­dards, both of the rig­or with which things are taught, the integri­ty with which it’s taught, and the val­ues that the uni­ver­si­ty stands for. But there’s been a flight from expen­sive small pri­vate schools, and also trou­bled to say, from some of our pub­lic region­al schools around the coun­try to schools like ours, where peo­ple have decid­ed, you know, the qual­i­ty is pret­ty darn good and it costs a frac­tion as much.

- Right. Right. And that’s just how any indus­try gets dis­rupt­ed. Some­body offers a bet­ter prod­uct with bet­ter val­ue, and peo­ple vote with their feet. They vote with their pock­et­book. And that’s what they’re doing at Pur­due. So you’ve been man­ag­ing costs, and what are the results you’ve seen? We’ve talked about this before, I’d love to hear the lat­est on stu­dent, stu­dent qual­i­ty, stu­dent achieve­ment, some of the things that you’re expe­ri­enc­ing at Purdue.

- You can get what some peo­ple call the vir­tu­ous cycle going. And I’d say we’ve been enjoy­ing a ver­sion of that, as the years have gone by and with an aca­d­e­m­ic rep­u­ta­tion that is as strong as any cer­tain­ly in our peer group. As our prices became more and more and more com­pet­i­tive, as we stood still, we actu­al­ly reduced the cost of room and board and books. We’ve had record appli­ca­tions every sin­gle year, and the uni­ver­si­ty has grown sub­stan­tial­ly about almost 30% over the last decade. And so, of course, one way to avoid price increas­es is to have very, very strong vol­ume, strong top line, so to say, and we do.

- Yeah.

- I should say one oth­er thing, it was thought, and frankly, I accept­ed as axiomat­ic when I got here, that if we grew the stu­dent body, that the qual­i­ty of the incom­ing, or the readi­ness of the incom­ing stu­dents would slip, you know, you’re tak­ing the next set of peo­ple you might not have accom­mo­dat­ed before. And to be fair to schools that were prac­tic­ing that, were becom­ing more selec­tive, it was­n’t with­out a rea­son­able ratio­nale, which was and remains to some extent that grad­u­a­tion rates need to be bet­ter than they are. There’s real­ly noth­ing more unfor­tu­nate than to see the large num­bers of peo­ple we have had who start­ed col­lege and did­n’t fin­ish. We may wan­na talk in a minute about that whole sub­ject because it’s more impor­tant than some peo­ple real­ize. There are twice as many peo­ple in that cat­e­go­ry. They actu­al­ly sl–

- Please, dive into that. Dive into that. That’s absolute­ly critical.

- Yeah, no I will. But to com­plete the last answer, if you are a lit­tle more care­ful about who comes in, you will prob­a­bly gonna have a high­er per­cent­age suc­ceed and go out the oth­er side. So the ratio­nale for greater selec­tiv­i­ty was not all nefar­i­ous, oh, yeah, some were chas­ing these rat­ings and so forth, but I don’t think that was the case here. Any­way, we reversed field and what I wan­na report is that even though the stu­dent body has grown every year, the qual­i­ty has risen, not fall­en. And as I say, I think we have some­thing of a pos­i­tive cycle going in which our rep­u­ta­tion has strength­ened, and our rep­u­ta­tion for val­ue in par­tic­u­lar. And so we are attract­ing more of the same excel­lent stu­dents that have always made up the Pur­due stu­dent body. Now on the oth­er side, again, it’s we now oper­ate an online uni­ver­si­ty called Pur­due Glob­al, which I believe is absolute­ly… It’s not only con­sis­tent with our land grant mis­sion to spread and democ­ra­tize edu­ca­tion. I think it’s basi­cal­ly a pre­req­ui­site these days. And what I wan­na… Rea­son I say that is Pur­due Glob­al serves a com­plete­ly dif­fer­ent audi­ence. It serves almost entire­ly that group I men­tioned that nev­er fin­ished col­lege. And there are twice as many such peo­ple in Amer­i­ca today than all the col­lege stu­dents on all the cam­pus­es we spend most of our time talk­ing about. And–

- Wow, that’s a huge num­ber. Hard to imagine.

- I know. And they’re less vis­i­ble. So the aver­age, or the typ­i­cal stu­dent at Pur­due Glob­al is a woman, she’s like­ly to be as like­ly to be minor­i­ty as not in her 30s, who has some kind of job, has fam­i­ly respon­si­bil­i­ties and so forth. That sort of per­son is nev­er gonna be able to come back to cam­pus to fin­ish a degree.

- All right.

- Almost cer­tain­ly not. And so we had to find oth­er ways to help her or him do it. And with the tools of the new online tech­nolo­gies, we’re able to do that and we con­sid­er that just as noble admis­sion as help­ing that bright, fresh-faced 18 year old walk across the stage here four years later.

- Yeah, yeah. Fan­tas­tic to think about that. Let’s go a lit­tle bit kind of in that vein of inno­va­tion, because you’re part of a Uni­ver­si­ty Inno­va­tion Alliance. So you’ve been incred­i­bly inno­v­a­tive at Pur­due, you’ve con­nect­ed with a few oth­er uni­ver­si­ty pres­i­dents who are think­ing of these issues the same way. And one of the things I love you talked about was room and board and books. It’s iden­ti­fy­ing not just the tuition costs, but the oth­er costs may be of attend­ing, and being active about it and cre­at­ing val­ue in those places as well. But maybe not specif­i­cal­ly, but help us under­stand, how should we be think­ing about the work you’re doing with oth­er col­lege pres­i­dents to try to reform, if you will, the indus­try, or the func­tion of high­er ed in our society.

- I always try not to hold our­selves out as a mod­el for any­body else. The deci­sions we’ve made, we believe, are right for Pur­due and for our mis­sion and for our val­ues and tra­di­tion. They may or may not apply else­where. I will just say that I do think that, as we’ve been dis­cussing that the mar­ket­place is begin­ning to, I’ll say sen­si­tize oth­er uni­ver­si­ties more and more to this prob­lem and it’s about time. We’ve smile a lit­tle when peo­ple say, as you just did, or we get some award, we’ve got­ten a few for being inno­v­a­tive. And of course, we do try and we don’t con­sid­er our­selves you know, trapped. We try not to be trapped in old ways of doing things just cause they’ve worked in the past. You know the dan­gers of that in busi­ness or any­where else.

- Sure.

- But I usu­al­ly laugh about it because, you know, it’s just, I’m sor­ry to say, it’s not too hard to stand out I mean, in high­er ed. It’s very inter­est­ing­ly, there are a bunch of ironies that I’ve tak­en note of here. One of them is that peo­ple in high­er ed, they’re very, very bright and they think of them­selves as very futur­is­tic and for­ward look­ing, pro­gres­sive and so forth. But in terms of how these insti­tu­tions oper­ate, they’re about the stodgi­ness, most hide­bound, reac­tionary places I’ve ever seen.

- All right.

- And so you do some­thing that’s just a lit­tle bit dif­fer­ent, and peo­ple take note or impressed. You may remem­ber, I wrote in one of my annu­al let­ters, we just got­ten a cou­ple more awards for most inno­v­a­tive col­lege or some­thing like that. And so it was nice to see I said, but you know, when you’re dri­ving 10 miles an hour but the traf­fic’s only going two, peo­ple think you’re a Fer­rari. We’re just real­ly not that good. We got a lot of work left to do.

- Well, I think, you know, in life, we all feel that way some­times, but we got­ta do what we can. And if you’re going 10 and the rest of world is going two, you’re mak­ing progress and we have to all keep try­ing to fig­ure out how to do that. Let me–

- Just one more thing on this subject.

- Sure.

- It’s been more and more clear over time. And I’ve men­tioned , if you just devel­op some sort of a track record of doing things a lit­tle dif­fer­ent­ly, being will­ing to exper­i­ment with a new idea, you don’t have to be so darn smart because peo­ple bring their ideas to you.

- Right.

- You know, I think, oh, those crazy folks at Pur­due prob­a­bly try this, you know, and it’s been sev­er­al tech­nolo­gies. I look at this win­dow right now I see these lit­tle white, rec­tan­gu­lar robots run­ning around all over the cam­pus. And we were the first place. It’s a com­pa­ny called Star­ship. So you can call up and they’ll deliv­er any­thing from your piz­za, your cheese­burg­er or your Star­bucks, the robot will bring it to you. And you’ll open it with your phone, a code on your phone. And they’re ubiq­ui­tous on our cam­pus. The com­pa­ny is doing well, they’re now appar­ent­ly on 20 some cam­pus­es, but we were first, why? I think because they fig­ured that we’d be a lit­tle more than oth­ers to give it a whirl.

- Yeah, that’s a great sto­ry. If I could fig­ure out how to place an order on my phone and do that sort of stuff, then maybe I could be a cus­tomer as well. But I may have to have my chil­dren help me.

- Well, it’s not hard. I’ve done it.

- All right, well, good. I may have con­fi­dence. Let me shift gears a lit­tle bit, stay­ing on a sim­i­lar vein maybe, not exact­ly of inno­va­tion but of lead­er­ship. I watched your address at the grad­u­a­tion last spring, spring of 21 for the grad­u­at­ing class, and there was a lot packed in there com­ing out of COVID. You did a lot of things, Pur­due did a lot of things that oth­er schools did­n’t do. Again, it was inno­v­a­tive, but it required lead­er­ship, required step­ping out, and you talked a lot about how lead­ers have to bal­ance risks. You can’t have an aver­sion to risk. And you talked about even how some­times, you know, cur­rent lead­ers have failed when they were so fear­ful of uncer­tain­ty that they did­n’t take all the oth­er inter­ests into account. Help us under­stand how you and the uni­ver­si­ty thought through the response to COVID in the ear­ly days and the mid days and how you were able to be a bit of pio­neer and con­tin­ue to deliv­er ser­vices in the best way you thought pos­si­ble to your students.

- Once again, we did­n’t set out to make a deci­sion that we would nec­es­sar­i­ly rec­om­mend to any­body else, but we did make a fair­ly ear­ly deci­sion that it was our duty to stay open if we could. And we cer­tain­ly knew that, that might not work. We were nev­er gonna take reck­less risks with the health of any stu­dent, fac­ul­ty mem­ber or staff per­son or any­body in their com­mu­ni­ty around us. And yet, we believed that it’s our job here to help these young peo­ple move as quick­ly as pos­si­ble through a growth process that allows them to launch their lives suc­cess­ful­ly. And that it would be a default of that duty to sim­ply throw in the tow­el at the front end and say it’s too chancy, you’re gonna have to add a year, post­pone your life real­ly by a year or more. And I also, it was fair­ly clear, I thought, and we gath­ered some of our best sci­en­tists to look at this at the very front end, even though none of us knew much. It was begin­ning to be clear ear­ly that this par­tic­u­lar virus, as dan­ger­ous as it was in cer­tain cat­e­gories, was not dan­ger­ous much at all to the young peo­ple who pre­dom­i­nate on our cam­pus. So if we’d been run­ning a nurs­ing home, I would have had a very dif­fer­ent sit­u­a­tion. But we were the oth­er end of the spec­trum with an aver­age age on cam­pus in the 20s and an aver­age age even in our sur­round­ing area in the low 30s. So we thought that we ought to give it a try. And here’s anoth­er place where many years in busi­ness and pri­vate life I think was help­ful. I looked at the imple­men­ta­tion job we were going to have to go through to do this well. And I just con­clud­ed that we had to make ear­ly deci­sion, we had so much work to do, we had to stand up. We don’t have a med­ical school here, we had to stand up an entire COVID appa­ra­tus from scratch. Test­ing, trac­ing, quar­an­ti­ning of those who were going to be tem­porar­i­ly out of ser­vice, a whole sys­tem so those stu­dents did­n’t lose time. They could switch to online, and then back in to the reg­u­lar course, all this and more. And so, in view of the fact that it might not work and we said, look, the minute we see that this is not work­ing, we’ll have to join the parade and take a year out or shut down. One, to me, very obvi­ous step that I was to this day I’m aston­ished oth­ers did­n’t do the same. I said to our folks, what mat­ters to me the most is not whether a lot of peo­ple get a lit­tle bit sick, but if any­body gets real­ly ill. So I asked them to set up a sever­i­ty index one to six, one was asymp­to­matic, two was one symp­tom, three was two symp­toms, six was can­di­date for the hos­pi­tal. And we watched that very, very care­ful­ly. If we ever seen a sig­nif­i­cant num­ber of peo­ple in real dan­ger, then we prob­a­bly would have, you know, gone back to a more closed sit­u­a­tion. So I do believe that his­to­ry will judge harsh­ly many of our deci­sion mak­ers in pub­lic and pri­vate capac­i­ties, who took what I think was the easy way out instead of bal­anc­ing pri­or­i­ties. I mean, you’ve been a major leader, busi­ness leader, and I’m sure peo­ple in the audi­ence do. It’s all about choic­es. It’s all about pri­or­i­ties. It’s all about bal­anc­ing com­pet­ing inter­ests. That’s the very def­i­n­i­tion of a posi­tion of much respon­si­bil­i­ty. And I think so many peo­ple abdi­cat­ed that duty, they hid behind alleged experts who only had one thing in mind, how do we have the fewest num­ber of cas­es? And did­n’t con­sid­er all the col­lat­er­al dam­age they might be doing all the oth­er harm that might come that need to be con­sid­ered in the balance.

- Yeah, yeah, exact­ly. And in one of your quotes is kind of what you start­ed with, Boil­er­mak­ers don’t scar eas­i­ly,” mean­ing they stand up and take it and lead when nec­es­sary and where nec­es­sary, and make those sorts of choic­es. And I remem­ber just watch­ing from a dis­tance at the time as you were going through that and the things you were say­ing, just so grate­ful for peo­ple who are bal­anc­ing deci­sions, and as you know, we’re nev­er gonna get every deci­sion right. You know, lead­ers are gonna be wrong, I learned that ear­ly on. But you got to make a decision.

- We made all kind of mis­takes and some of them are kin­da com­i­cal to look back on, again, none of us knew that much. And, you know, a basic rule of busi­ness or life, I think, that gives that… And I tell our stu­dents all the time, we love data around here, we like to gath­er it and ana­lyze it. And it’s a core skill of life, we teach it to every stu­dent now, does­n’t mat­ter what you’re study­ing. We want you to be a data ana­lyst at least . Well, I also tell them, you are prob­a­bly nev­er gonna con­front a sig­nif­i­cant deci­sion with all the data you’d like to have.

- Right.

- At some point, if you wait till that, if you wait till you have every­thing you think you need to know, some­body else already has the cus­tomer, some­body else has already cap­tured the mar­ket, some­body else’s beat­ing you to the punch. So we, again, we did some things that look­ing back did­n’t do any darn good at all. And I laugh about some, I mean, I was out brag­ging about how much plex­i­glass we had bought. I put it up every­where. Well, a year or two lat­er, the data says, you know, that prob­a­bly did­n’t stop much of any­thing. We move beds and I feel bad­ly all the work­ers who went into all our res­i­dence halls, some­body cal­cu­lat­ed that you could real­ly reduce the like­li­hood it spread if you had more dis­tance between, let’s say, they’re two peo­ple sleep­ing in the same room.

- Right.

- So we moved what­ev­er it was, 15, 20,000 beds so they’d be on oppo­site ends pri­or to make any dif­fer­ence. If you’re in the same room, you prob­a­bly caught it. Things like that. While scrub­bing them coun­ters like mad men and then it turns out don’t real­ly spread much that way, but who knew? So we did every­thing we could and you’re right, when you tack­le a prob­lem like that, you’re prob­a­bly gonna make some mis­takes. You just have to own up to em and no, don’t make em twice.

- Yeah, exact­ly right. Learn from them and move on. But again, I think that’s a real­ly inter­est­ing chap­ter in Pur­due’s recent his­to­ry about, you know, as I appre­ci­ate your duty to the mis­sion, and that we had a duty to ful­fill and you had a duty to ful­fill and you were gonna fig­ure out how to do it the best way pos­si­ble with­out being reck­less. I think that’s, you know, we all take mea­sured risks in life. And I remem­ber you talk­ing about there’s oth­er risks on cam­pus that pop­u­la­tion faces. It’s not just a COVID or infec­tion risk, and there’s oth­er risks that we all face in life.

- Absolute­ly. You’re right, the evi­dence has just been pil­ing up and pil­ing up world­wide frankly, but across soci­ety of, we’ll be find­ing out for a very long time about very real human costs. For­get eco­nom­ic costs, which were hor­ren­dous. Human costs, I just saw today that deaths from alco­hol in the sub 65 pop­u­la­tion exceed­ed deaths from COVID over this peri­od, and the sci­en­tists who pro­duced this demon­strate that these deaths jumped up and clear­ly many are COVID relat­ed. There’s just so many exam­ples, but what our K‑12 kids lost. And some­body bet­ter be work­ing on how to catch them up because it does­n’t hap­pen nat­u­ral­ly or auto­mat­i­cal­ly. So I believe, you know, years from now, social sci­en­tists and sci­en­tists here will still be tab­bing up the con­se­quence of one dimen­sion­al think­ing refusal to try to wres­tle with the real­ly dif­fi­cult bal­anc­ing ques­tions we discussed.

- Yeah, absolute­ly. And I love this way you’ve talked about, boy, if you’re gonna try not to have any risk at all, you’re not gonna take any risk at all. It’s just a great, great summation.

- Yeah. Right. I mean, this coun­try was built by peo­ple who took enor­mous risks, got in leaky boats, some of them did­n’t get here at all, you know, land­ed with noth­ing, and tak­ing the chance that they could find a first rung on the lad­der, and all that marched off into the wilder­ness not know­ing what dan­gers they were expos­ing them­selves to, and often los­ing their lives. But we ever lose that sense of risk tak­ing an adven­ture, we got big problems.

- Yeah, yeah, absolute­ly. So let me shift gears again, and anoth­er phase of inno­va­tion, maybe switch­ing towards more of the pol­i­cy side of things, and it’s par­tic­u­lar­ly with regards to stu­dent loans, you talked about it ear­li­er. But what start­ed as a great way to kind of encour­age peo­ple to get a col­lege edu­ca­tion in the 1970s, take out this loan, get the sup­port, has real­ly turned into a place now it’s a huge­ly polit­i­cal top­ic. And there’s a lot of peo­ple who took out their stu­dent loans and paid back their stu­dent loans. And there’s a lot of peo­ple today who where some peo­ple say, well, they should­n’t pay their stu­dent loans, and col­lege should be free. Help us under­stand your per­spec­tive on, from a pol­i­cy per­spec­tive, how we as a nation or cit­i­zens should be think­ing about our role in help­ing or con­nect­ing peo­ple with the oppor­tu­ni­ty to have high­er edu­ca­tion or col­lege education.

- Right. Well, I do have strong views about this. And they start where you did, that the grad­u­ates Pur­due Uni­ver­si­ty are 99% cer­tain to pay back their stu­dent loans. The peo­ple who are… The vast major­i­ty of peo­ple who took out loans and aren’t pay­ing them back knew what they were get­ting into or cer­tain­ly were on notice. Yeah, there were a few of the edges who might have been active­ly mis­led, but most know­ing­ly bor­rowed that mon­ey and if they made a bad cal­cu­la­tion, it was their own. The idea of wan­ton­ly or for­giv­ing these, I think is wrong in every dimen­sion. I mean, first of all, it’s, I think, eth­i­cal­ly wrong to teach as a ter­ri­ble moral les­son that peo­ple can take on an oblig­a­tion like that, and then just walk away from it, par­tic­u­lar­ly when many oth­ers hon­ored their own com­mit­ments. It’s absolute­ly sure to be unfair in the sense that well to do peo­ple will ben­e­fit sub­stan­tial­ly in fact, prob­a­bly more. They’ll prob­a­bly have more mon­ey for­giv­en. And so it’s a very inequitable thing to do. And then final­ly, it’s a huge injus­tice to the Amer­i­can tax­pay­er. You know, when the fed­er­al gov­ern­ment took over the loan pro­gram, they told every­body it was gonna make a prof­it. Oh, this is a smart thing to do. Because it’s a colos­sal los­er, they’ll make it more so if they start for­giv­ing loans that oth­er­wise are sup­posed to be paid back. And what that is, frankly, is an appro­pri­a­tion by the exec­u­tive branch. That is to say they’re spend­ing tax­pay­er dol­lars, that’s who will pick up the tab instead of the indi­vid­u­als who under­took these oblig­a­tions. So if it sounds like I don’t have a lot of use for those sug­ges­tions, I guess that’s correct.

- But you’ve also come back and appre­ci­ate that, thank you for shar­ing that. Cause it’s hard for us to under­stand the enor­mi­ty, even the size, you know, you’re talk­ing one and a half tril­lion dol­lars. It’s hard to grasp the size of a mil­lion, let alone a bil­lion. Now you’re talk­ing about a tril­lion and you’re right, all the dimen­sions across which it could be a chal­lenge, but you’re try­ing to respond with inno­v­a­tive ways for peo­ple to pay or for oth­ers to invest in a stu­dent so that they can have an edu­ca­tion. Help us under­stand how you’re think­ing about some of the new ways to do it rather than what’s out there in the pol­i­cy world right now.

- Yeah, well, you’re refer­ring to income share agree­ments, which I’ll describe. I’ll just say there’s an old way and a new way to deal with this. The old way, I always say, if you wan­na con­trol stu­dent debt, don’t charge darn much in the first place.

- Right.

- We’ve cumu­la­tive­ly over the 10 years that we have con­trolled stu­dent expens­es here, and actu­al­ly low­ered them here at Pur­due, some­one cal­cu­lat­ed that if we had gone up at the aver­age of our peer group, Pur­due fam­i­lies now would have spent cumu­la­tive­ly a bil­lion dol­lars more than they have. So there’s mon­ey, a lot of that mon­ey would have been bor­rowed if we had not done what we did. So there’s that. Income share agree­ments are an old idea that nobody had tried. So we did. The sim­ple way I usu­al­ly describe it is their equi­ty is opposed to debt. So stu­dent does­n’t bor­row any mon­ey. The stu­dent signs an agree­ment with an investor. And usu­al­ly it’s, in our case, it’s our foun­da­tion which has raised in some funds for this pur­pose, and agrees to pay a spec­i­fied per­cent­age of income, what­ev­er that income is, for a spec­i­fied num­ber of years after grad­u­a­tion. So the risk is shift­ed entire­ly from the stu­dent, or the grad­u­ate to the investor. If the stu­dent has no income, he pays noth­ing. If he goes off to bed to find him­self, that’s the investors prob­lem. If he had a stu­dent loan, the loan will be sit­ting there, it will be com­pound­ing every day of his life. So that’s, to me, the most attrac­tive thing. It has oth­er fea­tures that I think are very pos­i­tive. If we could make it large enough over time, the mar­ket would begin to tell future stu­dents what they val­ued more, which is to say, and we had to sort of jury rig this based on his­tor­i­cal data. But some­body who’s very like­ly to earn a larg­er income, let’s say, an aero­nau­ti­cal engi­neer, or a com­put­er sci­ence grad­u­ate, will be asked in the agree­ment for a small­er per­cent­age, and prob­a­bly for a short­er time. Because it’s more like­ly to, they’re high­ly like­ly to be in demand, get a good job, and pay this very afford­able amount. Remem­ber, the stu­dent agrees to this. It’s an afford­able per­cent­age, whether they make a lot of mon­ey or a little.

- Right.

- And con­verse­ly, some­one who stud­ied some­thing that at the time was seen as less valu­able, is gonna be asked to, in any agree­ment, to pay a high­er per­cent­age of what’s expect­ed to be low­er earn­ings. But in any case, the risk shifts from the stu­dent, the risk… The stu­dent has frozen exact­ly their oblig­a­tions and pro­tect­ed them­selves in a way that’s not pos­si­ble with con­ven­tion­al loans.

- Yeah. I remem­ber a friend looked at the pos­si­ble degrees when I was in school, went right to the poten­tial income from each of those degrees and said, Here’s what I’m going to do.”

- Yeah.

- And that was their decision.

- Yeah, a lot of smart stu­dents do it now and all this would do is bring the finance if they need more finance in the line with that. We nev­er rec­om­mend it in lieu of a sub­si­dized stu­dent loan, those are still when your fel­low tax­pay­ers are pick­ing up part of the cost, you can’t beat those. But for many stu­dents, that’s not enough, and they need to bor­row more. And that’s where a lot of them get into trouble.

- Yeah, yeah. Well, again, just anoth­er exam­ple of an inno­v­a­tive idea of try­ing to help solve the prob­lem of high costs and mak­ing high­er ed acces­si­ble to more and more peo­ple. Mitch, as we wrap here, and I’m so grate­ful for your time to talk with us about these things to help us under­stand, help us to get an under­stand­ing so we can kind of land on where we all believe all of us in the audi­ence what we believe about this top­ic cause it’s so impor­tant. Help us to… Maybe just kin­da close with what you see as the role of high­er ed in our soci­ety. How… Even if we’re not get­ting a degree, even if we’re not get­ting the edu­ca­tion, how should we, just as a cit­i­zen, step back and say, what’s the val­ue? What’s the role that this edu­ca­tion expe­ri­ence? And if it’s not just high­er ed, maybe all of edu­cate, what role does that play in our soci­ety and why should we be pay­ing atten­tion, car­ing about these dis­cus­sions or these debates?

- I think the answer in one sense, to pro­duce pro­duc­tive high-char­ac­ter cit­i­zens. And so that means to trans­mit the skills and the knowl­edge that young peo­ple need to be pro­duc­tive it should include some ground­ing in the ways and means of a free soci­ety, which is doing a ter­ri­ble job, almost a coun­ter­pro­duc­tive job in too many cas­es here at Pur­due, start­ing this year with this year’s fresh­men. It’s option­al for their upper class col­leagues. But start­ing with this year’s fresh­men, some­time dur­ing their time at Pur­due, they will, as a require­ment of grad­u­a­tion, they will have to pass a fair­ly straight­for­ward test on civics, civics lit­er­a­cy. And it’s not oner­ous or bur­den­some, but we think it is a part of our respon­si­bil­i­ty to send out not only peo­ple who can write bril­liant com­put­er code, or devise the next leap for­ward and pre­ci­sion agri­cul­ture or even sim­ply be great lead­ers of busi­ness­es, tal­ent­ed busi­ness peo­ple, but peo­ple who are aware of their respon­si­bil­i­ties and of the mech­a­nisms of a free soci­ety. The kind that under­lies all things they hope to do in life. And that’s some­thing that was once pret­ty well under­stood in the K‑12 sys­tem, it’s dis­ap­peared there. There are even places where as I say I think peo­ple, young peo­ple are being taught, poor­ly taught the dis­hon­est­ly even, about our his­to­ry and about our civic tra­di­tions. Many of them arrive here not know­ing much of any­thing about the sys­tem which has made a great, great coun­try pos­si­ble. So that’s what it’s about. For a few insti­tu­tions like ours, not all but it’s not just about trans­mit­ting knowl­edge, but about gen­er­at­ing new knowl­edge. And so that’s some­thing we take very seri­ous­ly here. So we have some fan­tas­tic researchers press­ing out the bound­aries of what is known all the time. But, I would say, the core mis­sion for col­leges of all kinds every­where is the one I just men­tioned. And I hope we’ll see more atten­tion to that because many have, as our con­ver­sa­tion has fre­quent­ly men­tioned, have many peo­ple are now very dubi­ous that their job’s been well done.

- Yeah, yeah. And there’s enough vis­i­bil­i­ty to those things. As you said, peo­ple are being taught dis­hon­est­ly, or some things that are hap­pen­ing. With that again, cit­i­zens are see­ing and watch­ing and won­der­ing then about the indus­try or the whole scope of high­er ed. But Mitch, thank you so much for lock­ing in, and being so pas­sion­ate and straight­for­ward about, you know, the roles and respon­si­bil­i­ties and the per­for­mance of what a major uni­ver­si­ty like Pur­due is doing. So any oth­er thoughts that you’d wan­na share with our audi­ence as we kin­da wrap things up here just, again, so grate­ful for this conversation.

- All my oth­er thoughts right now are about bas­ket­ball. So I hope by the time the audi­ence sees this, they all know how to say, Boil­er Up!

- All right, well , I’m with you there. So we could have a whole anoth­er episode on sports and the impact in a uni­ver­si­ty or in a soci­ety. But I hear you on that one. Mr. Daniels, pres­i­dent of Pur­due Uni­ver­si­ty, thank you so much for tak­ing your time. Thanks for help­ing us get a bet­ter under­stand­ing of the work you’re doing, the inno­va­tion that you are part of, and spark­ing in the impor­tance of the role of high­er edu­ca­tion and expand­ing knowl­edge. I love that piece as well of just not just shar­ing, but expand­ing, find­ing new things. And we can be very proud as… I’m very proud as a boil­er­mak­er to be part of that tra­di­tion. I don’t know what I’m doing to help it too much. I’m try­ing not to hurt it. But I’m grate­ful to be part of it. So thank you for your time.

- Enjoyed it.

- Great, thanks. And thank you all for join­ing us, our time with Mitch Daniels, pres­i­dent of Pur­due Uni­ver­si­ty. Thanks for join­ing us. We look for­ward to see­ing you soon on the next episode of Believe!”