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Is Big Tech Our Future? | Blake Masters

Is Big Tech our future? Blake Mas­ters is the right per­son to ask. A long­time Sil­i­con Val­ley entre­pre­neur and now a U.S. Sen­ate can­di­date, he’s seen tech’s prob­lems – and poten­tial – up close. Let’s see what Blake believes about bet­ter ways to build (and use) tech.


Key Moments

  • 02:31 Public service is tough today, why pursue it?
  • 04:37 Is Big Tech our future?
  • 09:54 Are we investing in the best kind of technology?
  • 12:35 What do we need to know about the culture of Silicon Valley?
  • 16:42 Are we losing our entrepreneurial edge?
  • 21:26 The Thiel Fellowship - $100K to skip college?
  • 27:26 Do Silicon Valley CEOs let their kids use devices?
  • 29:00 Will Big Tech make changes on their own?
  • 34:28 What can be done about the fusion of corporate and State power?
Show Full Transcript

Full Episode Transcript

- Hi every­one. I’m Doug DeVos and wel­come back to Believe. If you’re new to the show, you can find more episodes on Apple, Google, Spo­ti­fy, and YouTube, and you can fol­low us on Twit­ter, Face­book, and Insta­gram. My guest today is Blake Mas­ters, had a great con­ver­sa­tion with him recent­ly. He’s a long time Sil­i­con Val­ley entre­pre­neur and U.S. Sen­ate can­di­date from Ari­zona. We’re gonna talk about big tech. Are we using it right? Are we build­ing it wrong? Is big tech our future? Well, these ques­tions are out there and they’ll affect us all. So now, let’s see what Blake Mas­ters believes.

- We believe and have always believed in this coun­try that man was cre­at­ed in the image of God, that he was giv­en tal­ents and respon­si­bil­i­ty and was instruct­ed to use them to make this world a bet­ter place in which to live. And you see, this is the real­ly great thing of America.

- It’s time to dis­cov­er what binds us togeth­er and find­ing it has the pow­er to trans­form our world. That’s what I believe. How about you? So I am tremen­dous­ly hon­ored to have Blake Mas­ters with us today. Blake, wel­come. We’re glad to have you here. Blake knows tech inside and out. Blake has been in Sil­i­con val­ley for a long time, worked along­side a leg­endary entre­pre­neur, Peter Thiel. Blake, he’s well famil­iar with the prin­ci­ples around this and Blake has a lot going on. Blake’s run­ning for the U.S. Sen­ate in the state of Ari­zona. So Blake, before we start, I have to ask you about that. Pub­lic ser­vice and from a pub­lic ser­vice aspect, it’s hard, being in pub­lic ser­vice today is hard. And then to pur­sue some­thing like that, I have a lot of admi­ra­tion for you and for so many oth­ers who do it cause it’s tough to watch. So maybe tell us a lit­tle bit about why you’re doing that.

- Well, thanks Doug. Thanks for hav­ing me. Absolute­ly. I get this ques­tion a lot. A lot of peo­ple wan­na say like, What are you doing? Like you work with Peter Thiel. You get to invest in all these cool tech­nol­o­gy com­pa­nies. Why on earth would you give that up to go run for office?” And fair enough. It’s a good ques­tion. Maybe there’s a lit­tle some­thing crazy about it, but I actu­al­ly think that run­ning for office and win­ning this Sen­ate seat in Ari­zona right now is the most impor­tant thing I could be doing. I look around at what’s hap­pen­ing to the coun­try and I think it’s unac­cept­able quite frankly. And we’ll talk a lot about big tech today, one rea­son I wan­na get in there is because I know with my expe­ri­ence, I’m one of the few peo­ple who could actu­al­ly write an advanced leg­is­la­tion that would mean­ing­ful­ly restrain some of these big tech com­pa­nies from some of their worst offens­es. I don’t think that’s gonna hap­pen by default. I don’t think it’s gonna hap­pen by acci­dent. So I think you need a new gen­er­a­tion of actu­al­ly younger, more com­pe­tent lead­er­ship to get in there and get some of the stuff done. So that’s what I’m gonna do. What’s the worst case? I think I’m gonna win, but if I did­n’t, I can go back to my com­fort­able life, mak­ing mon­ey, hav­ing fun, work­ing with Peter Thiel, but right now this just feels impor­tant. I feel called to do it.

- Oh, that’s great and I real­ly appre­ci­ate that. My broth­er ran for gov­er­nor of the state of Michi­gan years ago and the same thing, he felt called to do it. And so I’m real­ly proud of you and your will­ing­ness to take that risk to step out there and to serve oth­ers in that way. So we appre­ci­ate it. So thanks for what you’re doing.

- Thank you.

- Blake, we’re gonna have some fun today talk­ing about tech­nol­o­gy and the impact that it has in our life, but we wan­na hear from you. Tell us, give us your per­spec­tive about not just tech­nol­o­gy, but big tech, this idea of these huge com­pa­nies that have had such an influ­ence, is that our future? Is that what we as a soci­ety or indi­vid­u­als need to be pre­pared for? And if so, what’s that future look like?

- Well, unfor­tu­nate­ly I think big tech is gonna be a big part of the future. It’s pre­cise­ly why we need to get in and get seri­ous about help­ing shape that because I think if we just let it hap­pen, which is kind of our atti­tude right now towards big tech, lais­sez-faire, then I think it’s an ugli­er future, just kin­da like many aspects of the big tech present I think are pret­ty ugly now. Now, I’m pro-tech­nol­o­gy. You said this in your intro­duc­tion, like every­body is enam­ored with the pos­si­bil­i­ty and promise of tech­nol­o­gy. I think tech­nol­o­gy actu­al­ly just means being able to do more with less. More out­put with less resources, that is the tech­nol­o­gy. And so we do need bet­ter tech­nol­o­gy in almost every aspect of our lives. The prob­lem is, I think in the last 30 or 40 years, we’ve had this nar­row cone of progress, the tech­no­log­i­cal devel­op­ment only in this sort of nar­row band of IT. And so yeah, your smart­phone gets bet­ter. Now you have all these social media com­pa­nies, but that’s not real­ly progress. I actu­al­ly think in a lot of ways that helps us live worse lives, not bet­ter lives. And so we’ll talk about all the giant net­work monop­o­lies, but the key point is I think they’re here to stay. And so it’s not like an upstart rival that’s just gonna dis­place Face­book in two years. Face­book is here, it’s pow­er­ful. I think in many ways it’s a prob­lem and we got to address that.

- I had an inter­est­ing con­ver­sa­tion with anoth­er tech­nol­o­gy exec­u­tive and talked about the promise of tech­nol­o­gy, when it start­ed real­ly from apply­ing the prin­ci­ples of empow­er­ment. And I remem­ber ear­ly in the stages of e‑commerce with the Amway busi­ness, I remem­ber my father and Van Andel go, Wow, if we would’ve had these tools when we were direct sell­ers, think of what we could have done,” but some­how that promise seems to be elu­sive to find. But I have to rec­og­nize and acknowl­edge, look at what tech­nol­o­gy is pro­vid­ing us to do right now, have this con­ver­sa­tion, have a bit of a voice. So there are some good things hap­pen­ing, but how do we stay focused on the good and avoid the things that maybe aren’t as good?

- Well, I think, I mean, this is neat. It’s good to be able to video chat with you. You’re in Michi­gan, right? I’m over here in Arizona.

- [Doug] Right.

- Sure, that’s neat, but there’s all these oth­er ways to cut this stuff. Like, how many times a day do you rely on your GPS app on your phone? I mean, I use that all the time. And I can feel my spa­tial aware­ness, what­ev­er mod­ule in my brain is respon­si­ble for telling me where I am in the world, that thing just shrinks, because we’re so reliant on this stuff. Go back and read let­ters that the found­ing fathers wrote to each oth­er or that Carlisle wrote to Emer­son or some­thing. That’s what’s pos­si­ble when peo­ple aren’t always look­ing at a phone or think­ing in sort of 140 char­ac­ters or Tik­Tok sound bite. So yeah, some of this stuff is good, some of it’s neu­tral and it’s just the way it is, but a lot of it, I think has a very dark under­bel­ly. But how do we focus on the good and sort of excise the bad? I think you just look at the biggest abus­es and you start from there. So con­ser­v­a­tives, cer­tain­ly the ones I’m talk­ing to in my polit­i­cal race, they’re upset about cen­sor­ship. And I total­ly under­stand why, What­ev­er you think of pres­i­dent Trump, you have to agree, it’s crazy that he was ripped off of Face­book and Twit­ter while he was still pres­i­dent. I think that’s just real­ly crazy. I don’t think that should be allowed. I don’t think that these big tech com­pa­nies should be able to cen­sor based on polit­i­cal speech. And so that’s an issue. I think even sort of in a polit­i­cal­ly neu­tral con­text, look at addic­tion. Peo­ple are addict­ed to their smart­phones. It’s a prob­lem that not enough peo­ple talk about. And Face­book and Twit­ter, they employ psy­chol­o­gists right next to the soft­ware engi­neers to try to make these prod­ucts, make these algo­rithms as addict­ing as pos­si­ble. And so I think that’s a prob­lem. Maybe they should­n’t be allowed to do that. Dev­il’s in the details. We got to go and fig­ure out what’s going on and what to do about it, but high lev­el, I do think we can iden­ti­fy some very dis­crete abus­es that these com­pa­nies are per­pe­trat­ing and just zoom in on those. I’m not try­ing to say you can’t have Face­book. I’m try­ing to say Face­book should not be allowed legal­ly to serve tar­get­ed adver­tis­ing to peo­ple it knows are under 18 years old.

- Well, you have young chil­dren and the idea of tech­nol­o­gy in one space, but social media seems like anoth­er appli­ca­tion of it in a whole dif­fer­ent way. Tech­nol­o­gy, whether it’s in the health­care field, what they’re doing today, how they’re using tech­nol­o­gy to cre­ate bet­ter health out­comes, and as I’m involved with the local hos­pi­tals, and just to see how many advances that they can take in a rel­a­tive­ly short peri­od of time con­sid­er­ing the scope of his­to­ry, but social media seems to be a dif­fer­ent take on it. And so maybe help us under­stand that dis­tinc­tion a lit­tle bit.

- Well, I think there’s some­thing real­ly unhealthy about social media. The promise of the inter­net in gen­er­al was that it was gonna be lib­er­at­ing, it was gonna be indi­vid­u­al­is­tic. Every­body was gonna get to speak their mind. And we saw that, I think in the ear­ly web. And then I think because of just this hid­den pow­er of the tar­get­ed adver­tis­ing busi­ness mod­el, what you saw were the emer­gence of these giant net­work monop­o­lies. Face­book is a monop­oly. Twit­ter is a monop­oly. And Google, slight­ly dif­fer­ent con­texts, less social, more search, but Google has a monop­oly, and these com­pa­nies are so entrenched and so pow­er­ful. You basi­cal­ly can’t hope to com­pete with them. Any­time some­one does, the line is always, If you don’t like it, just go build your own Twit­ter, go build your own Face­book.” Well, a com­pa­ny called Par­ler tried to do that and because they did­n’t own the whole stack and the inter­net infra­struc­ture, they were behold­en to Ama­zon Web Ser­vices and Apple, to just let them on the App Store, they got shut down. And there was some polit­i­cal pre­text for why it was appro­pri­ate, but actu­al­ly it was just crush­ing upstart rivals. So these com­pa­nies are very pow­er­ful. And then, yeah, I actu­al­ly think social media isn’t so great. Like I think it’s actu­al­ly real­ly bad for peo­ple to focus on the screen. And Face­book is try­ing to tell us with the meta­verse that we’re all just gonna be jacked into vir­tu­al real­i­ty head­sets for hours a day, and I think that’s such a cope. We live in the real world. We should be using tech­nol­o­gy, as you said, in the health­care sec­tor, oth­er sec­tors to make our real lives bet­ter and we should­n’t be using it as an escape from those real lives. And I think that’s where it gets real­ly dark and ugly. Most peo­ple spend over an hour a day on social media, scrolling through that end­less feed. I think it’s actu­al­ly real­ly bad for peo­ple psy­cho­log­i­cal­ly. That does not mean we should ban it, but it does mean we should have a gov­ern­ment I think that’s track­ing the prob­lem and seri­ous about mak­ing sure that it does­n’t get out of hand and I think it’s at least start­ing to get there.

- Yeah, yeah, absolute­ly. Let’s take a dif­fer­ent trail. Let’s go to your expe­ri­ence a lit­tle bit more. You’ve been in Sil­i­con val­ley. You’ve been part of this. One of the aspects of the tech­nol­o­gy com­pa­nies is this incred­i­ble, at least at some point in our his­to­ry, unbe­liev­able entre­pre­neur­ial space, just this explo­sion of ideas and cre­ativ­i­ty and look at the impact it’s had. Tech­nol­o­gy is now 12% of our GDP and it’s grow­ing fast. It’s this huge, huge ele­ment. Some­where in there, can you give us an insight in Sil­i­con Val­ley about the cul­ture? Because the cul­ture always can take some­thing and it can shift it a lit­tle bit to being pos­i­tive or it can shift it a lit­tle bit to big neg­a­tive. So as our lis­ten­ers are kin­da going through this, help us under­stand or give us some insights as to the cul­ture behind some of the work that’s being done at these com­pa­nies and what we need to know or what we should know as we kind of form our own belief.

- Yeah. It’s inter­est­ing. The cul­ture, I think changes so much depend­ing on the size and the scale of the com­pa­ny. And San Fran­cis­co, Palo Alto, Sil­i­con Val­ley, these cul­tures, the wider sort of Sil­i­con Val­ley tech cul­tures, they’re also not what they used to be. Unfor­tu­nate­ly, they’re dete­ri­o­rat­ing. I think a lot of tal­ent is leav­ing Sil­i­con Val­ley. Things are becom­ing much more decen­tral­ized, but with those caveats, if you think about like clas­sic Sil­i­con Val­ley cul­ture, maybe cir­ca 2013, 2014, it was just very dynam­ic. And this was before Face­book and Google were around. They were ascen­dant, but they weren’t yet sort of super, super dom­i­nant in that you could­n’t pos­si­bly do some­thing adja­cent to their busi­ness­es. And so you had all these small com­pa­nies, a dozen peo­ple work­ing togeth­er, maybe a hun­dred peo­ple, once the com­pa­ny got to a series B lev­el and each com­pa­ny has its own unique cul­ture. And I think in a healthy start­up, the mis­sion of the com­pa­ny becomes the com­pa­ny cul­ture. It’s very dif­fer­ent from like a bank or an insur­ance bro­ker­age or some­thing where you’re doing your thing and that’s a well known, under­stood process. And then you try to have cer­tain best HR prac­tices, a good com­pa­ny cul­ture. In a healthy dynam­ic start­up that’s actu­al­ly build­ing new tech­nol­o­gy, I’ve seen how the cul­ture is actu­al­ly the mis­sion. You wan­na look at like Elon Musk and SpaceX. The cul­ture at SpaceX was when he found­ed it and always has been, we got to build the best rock­ets for cheap­er, that was it. That’s what peo­ple are obsessed with. And I think when you get real­ly smart, tal­ent­ed peo­ple togeth­er and they’re all excit­ed about chang­ing the world” is the cliché way to put it, but actu­al­ly just build­ing some­thing that allows humans to do some­thing they could­n’t do before, that’s tech­nol­o­gy that’s got a charis­ma of its own. And that’s when you get these real­ly good cul­tures, and I think Face­book used to have that, to be clear. I think it was prob­a­bly very excit­ing to work at Face­book, 2004 – 2010. But once you become a giant net­work monop­oly, Twit­ter’s the best exam­ple of this, Twit­ter’s incred­i­bly mis­man­aged. It’s hor­ri­bly run. The cul­ture’s hor­ri­ble. But once they have that monop­oly where they get to be Twit­ter and no one else does and no one can hope to com­pete it and all the jour­nal­ists are on it and politi­cians are on it, that’s frozen, they have their monop­oly prof­it stream, and then I think the cul­ture real­ly suf­fers. That’s where I think it gets very vul­ner­a­ble to being infect­ed by what­ev­er you wan­na call it, wokeism or social jus­tice, where you get these huge copy­writ­ers in the com­pa­ny that are obsessed with pol­i­tics, obsessed with social issues. This is not what tech com­pa­nies should be focused on. They should be focused on inno­vat­ing, mak­ing new tech, but once these com­pa­nies become huge, giant admin­is­tra­tive bureau­cra­cies, I think they lose the cul­ture and they become stag­nant and you see that in the prod­ucts that they build.

- Yeah, fas­ci­nat­ing, and how cul­ture is so elu­sive once you lose it, get­ting it back and bring­ing it back. You wrote some­thing and talked about the idea and you’re in this space of inno­va­tion. Help us under­stand how that cul­ture has shift­ed in the entre­pre­neur­ial space. Cause you’ve writ­ten and talked about the fact that, the star­tups today aren’t look­ing to change the world. They’re just look­ing to get to a size so they can sell to Face­book or they can sell to some of the oth­er big tech. Help us under­stand what that means and what impact that has on our inno­va­tion, our abil­i­ty to inno­vate and our abil­i­ty to keep mov­ing for­ward in this space.

- Yup, well, if you imag­ine a spec­trum and on one end is Elon Musk. He was not try­ing to sell a com­pa­ny. He was­n’t try­ing to make mon­ey. After he sold Pay­Pal, he made a lot of mon­ey. He made 50 mil­lion or $100 mil­lion. He could have just retired. He put all that mon­ey back into his new com­pa­nies, Tes­la and SpaceX, he risked it all. Like I’ve nev­er seen any­body in the whole world with a risk tol­er­ance, with an appetite for risk like Elon. And so, okay, maybe you can’t actu­al­ly do that, but peo­ple should direc­tion­al­ly be more like that on the spec­trum. On the oth­er side of the spec­trum, you’ve got a founder with a very con­sul­tant-like mind­set and kin­da just build some hum­ble prod­uct or ser­vice that could nev­er be a stand­alone busi­ness. You could nev­er imag­ine it going pub­lic some­day, but you’re doing it just because you’ve iden­ti­fied some niche in some giant cor­po­rate envi­ron­ment, Ora­cle or Face­book or some­thing. And you think you can build some­thing not to stand on its own, but just to fold in, just to sell to these com­pa­nies. And maybe that’s still good in some sense. Good for you if you can get it to work. In the­o­ry, every­body wins, but the dan­ger is if most tech entre­pre­neurs start grav­i­tat­ing too much to that side of the spec­trum. And I’m see­ing that, most peo­ple, young peo­ple, they know if they can just build some­thing that could cred­i­bly threat­en to com­pete with Face­book, some­day, Face­book will just buy it and they’ll often buy it in its infan­cy for 5 or 10 mil­lion bucks. And okay, that’s good for the founders. And if you’re a 20-some­thing founder, you’ve just made a lit­tle bit of mon­ey, but what would that founder have done with that com­pa­ny with­out Face­book? The world is sort of deprived I think of a real­is­tic shot at get­ting some new prod­uct. And I’ve just seen too much of the cul­ture as too lit­tle Elon and too more, how do I sell to Zucker­berg?” That’s not what Zucker­berg was think­ing when he built Face­book. In fact, he turned down a 1 bil­lion offer, $1 bil­lion from Yahoo. And I think his quote at the time was, some­one said like Mark,” cause Face­book prob­a­bly was­n’t worth $1 bil­lion at the time, and they’re like, why did you turn down that enor­mous amount of mon­ey?” And he said, Well, I like run­ning Face­book and I’ve big plans for it. And yeah, it’s a lot of mon­ey, but I’m not sure what I would do with the mon­ey. I’d prob­a­bly just wan­na go start Face­book again.” and I think this was 2005 or six or what­ev­er. And that was a healthy atti­tude that peo­ple who are build­ing the future, that are build­ing tech­nol­o­gy should have. And of course, I think Face­book became too big and too pow­er­ful and went down a lot of wrong paths, but that ear­ly entre­pre­neur­ial mind­set was why it was able to also be so big and now I just think we have a low­er­ing of ambi­tion. This isn’t unique to tech. I think this is endem­ic in our soci­ety, but we just low­er the bar for indi­vid­ual ambi­tion. Peo­ple start to think they have less agency. Cer­tain­ly I could­n’t be Elon Musk, so I would­n’t even try,” and then you just end up doing some­thing that’s more for­mu­la­ic and boring.

- That’s a pow­er­ful thought and a scary thought. It’s real­ly kin­da say­ing we’re los­ing our edge, and the entre­pre­neur­ial spir­it. In the Amway his­to­ry, my father and Jay had an expe­ri­ence that we talk about it often where some­body want­ed to buy them and they said, No, we wan­na have our own busi­ness.” They said, Well, if you don’t sell, we’ll just com­pete with you, we’re pret­ty good. We can make those prod­ucts. We can do this stuff. And they’re like, No,” you know?

- Yeah. We start­ed a busi­ness cause we want­ed a busi­ness. And to see, in your expe­ri­ence, if that’s going away, that’s real­ly scary, but you’re in the mid­dle of also cre­at­ing, through this fel­low­ship, you’re cre­at­ing entre­pre­neurs, you’re invest­ing, you’re stay­ing close to. And so how are you keep­ing that entre­pre­neur­ial spir­it alive and what are you see­ing in there? Are you see­ing enough of those peo­ple who just wan­na have their own busi­ness and are absolute­ly com­mit­ted to keep mov­ing forward?

- Well, I’d like to see more, cer­tain­ly like to see more and-

- Yeah. Okay.

- but it is heart­en­ing to see that there are still are so many, actu­al­ly, and young peo­ple, espe­cial­ly. So we start­ed the Thiel Fel­low­ship Pro­gram in 2011. And so it’s been run­ning for about 10 years. I think there’s some­thing like 200 – 240 fel­lows. And this is one of my favorite things that I’ve done pro­fes­sion­al­ly is just sort of be involved, shep­herd this pro­gram. We pay-

- That’s fan­tas­tic. 240 fel­lows, that’s fantastic.

- We paid all of them $100,000 to drop out of col­lege or stop.

- Wow.

- Like 10% of the kids go back, but if they go back, they go back to school with renewed clar­i­ty and focus. Like this time, they actu­al­ly know why they’re going, but 90% don’t go back, and some of those, some start com­pa­nies and they’re mod­est suc­cess­es or the com­pa­nies don’t work and peo­ple go start some­thing else or get a job, but some have been fan­tas­ti­cal­ly suc­cess­ful. And it’s these young kids who are just basi­cal­ly accept­ing the offer that we pro­vide. We don’t do the work. They build their com­pa­nies. We just sort of, we’re out there and we’re say­ing, Hi, it’s okay, if you’re real­ly smart and tal­ent­ed, it’s okay not to go to col­lege. In fact, you’d be bet­ter served try­ing to actu­al­ly build some­thing, devel­op your skills, build a prod­uct, go sell it, see what you can learn, see what you can fig­ure out.” That’s a much bet­ter edu­ca­tion for a whole lot of peo­ple than going to a mod­ern uni­ver­si­ty today and sit­ting in a class­room for five, six hours a day, just lis­ten­ing to what some pro­fes­sor tells you. The uni­ver­si­ty edu­ca­tion sys­tem is not all that it used to be and I think there’s tremen­dous oppor­tu­ni­ty for young peo­ple who just wan­na build some­thing. And so that’s what the Fel­low­ship exists to do, not just to help the 20 – 25 kids that get it every year, but also to be a bea­con and to show peo­ple that you should at least ask the ques­tion before going to col­lege, is, does this make sense for me, or would I be bet­ter served and bet­ter serve my fel­low man by get­ting out there and build­ing something?

- What a great idea, what a great the­o­ry to go through and engage peo­ple and give them the oppor­tu­ni­ty. Because if you have that thought and some­body does­n’t come along­side you, it’s hard to move for­ward, but this idea of using tech­nol­o­gy or using, in this case, invest­ment, as empow­er­ing for those folks and where so many times in tech, we’re miss­ing that. So, let me ask you, let me shift just a lit­tle bit here. Talk about the per­spec­tive of big tech­nol­o­gy from us as users or con­sumers. How do we think about con­sum­ing? As you say, any­thing could be addic­tive. If you wan­na have a glass of wine, that’s great, but if it becomes addic­tive… Any­thing that you kin­da do in life in mod­er­a­tion seems to be gen­er­al­ly okay, but in this space, it seems we need a lit­tle edu­ca­tion, espe­cial­ly for those of us who might be a lit­tle old­er, who are not native to the use of tech­nol­o­gy. How do we think about it and how do we, in your sit­u­a­tion with young chil­dren, think about cre­at­ing an envi­ron­ment where as a con­sumer of tech­nol­o­gy, we’re a lit­tle smarter about it and we search for the good side and avoid the bad stuff?

- Yep. No, it’s a great ques­tion. It’s tough cause the real answer is that peo­ple need to be dis­ci­plined, like self-dis­ci­pline. Like, we know what it looks like. It looks like keep­ing every­thing in mod­er­a­tion and doing what you know is good for you, what you know is healthy. Peo­ple know that sit­ting on their smart­phones for hours on end, just like being addict­ed to Net­flix, or bad food, or sort of lack of exer­cise, like we know that’s bad for us, but the default is the path of least resis­tance. And so peo­ple do it. I mean, self-dis­ci­pline is a real prob­lem. I think in big tech con­texts, it’s com­pound­ed because it’s actu­al­ly a lit­tle bit less clear that this stuff is bad for us. I think we know it intel­lec­tu­al­ly, but in the moment, what this stuff does is it real­ly does hack our psy­chol­o­gy. You see hav­ing the algo­rithms are so good at know­ing what you like, what you’re like­ly to like based on con­tent that you’ve con­sumed for the last year or how­ev­er long you’ve been on the plat­forms. These things just get bet­ter and bet­ter and I think that starts to look preda­to­ry. We give so much infor­ma­tion as con­sumers to Google, to Face­book, to Apple, if you have an iPhone, and these com­pa­nies build a pro­file of every­where you’ve been. They know when you go to the dry clean­ers. They know, oh, this ad, you watched the whole ad ver­sus only five sec­onds of that ad. And they’ve got smart machine learn­ing algo­rithms to make infer­ences about your pref­er­ences based on your con­sump­tion pat­terns. And so when you see some­thing in your feed, I think it’s easy for most peo­ple to just say, Oh, well this is my feed. It’s a greet­ing on the news­pa­per. It’s right there.” Peo­ple don’t quite real­ize how hyper-tar­get­ed that feed is to you. It’s designed to make you spend more time on the plat­forms and it’s designed to make you click on ads that will make those com­pa­nies mon­ey. And I think peo­ple know this, again, but they know it at some high lev­el intel­lec­tu­al thing. They don’t real­ly know how the sausage gets made, which is what I’ve seen. They don’t real­ly know how vul­ner­a­ble, every­body, myself includ­ed. I’m biased to say this adver­tis­ing stuff does­n’t work on me. No, it works on every­body. That’s the point. It can short cir­cuit our psy­chol­o­gy. And so I real­ly wor­ry about it. I mean, I think Apple doing the screen time reminders, you can set reminders to say, Hey, you’ve been on this app for 30 min­utes and you can even shut the app down, I think that’s like a pret­ty good tool to give to peo­ple, but it requires self-dis­ci­pline. You can just hit ignore and I think a lot of peo­ple do that. The biggest thing that we can do here is look out for our chil­dren. And I will tell you most of the CEOs and soft­ware design­ers that I know in Sil­i­con Val­ley, they do not let their kids play with screens. They don’t give their kids devices, whether your kids are 2 years old or 12 years old. These peo­ple know what their prod­ucts are doing. Like me, I don’t give my kids an iPhone. My kids are sev­en, five, and two. We give the boys wood­en blocks carved from Amish coun­try or what­ev­er and we let them play in the mud out­side. We try to give them a real child­hood cause we know how destruc­tive these screens can be. So it’s a hard prob­lem to solve, but I think it starts by being hyper aware that it’s much worse than peo­ple think.

- And I’ll bet your kids love those wood­en blocks.

- Oh, they love them.

- I bet they love being in the mud.

- And they make card­board forts. I mean, this is what kids should be doing, not just look­ing at an iPhone, but you go to a fam­i­ly restau­rant and you look around and you see fam­i­lies and they should be hav­ing a din­ner table con­ver­sa­tion, but they’re not because every kid is just glued to a phone, right?

- Right.

- And that’s real­ly bad, like it’s real­ly, real­ly bad.

- Yeah, exact­ly. There’s this idea of being out and I don’t know. I hate to say the good old days, but the good old days before that, you did­n’t have any­thing. Par­ents just said, Go out­side, and when it gets dark, come home.”

- Yeah, fig­ure it out. Have fun.

- Yeah, fig­ure out what you got­ta do. Take care of your­self. Climb a tree, do some­thing. And if you hurt your­self real­ly bad, we’ll hear you yell, I guess.

- Yeah.

- We’ll go from there. So we talked about self-dis­ci­pline on the user side, but for these big com­pa­nies, to a cer­tain extent, these are smart peo­ple and they know if they over­step or maybe if they go too far, they may hurt their mar­ket. Is there a cal­cu­la­tion that’s being made that this can be done and it’s gonna be okay or is it, like you said, so Apple cre­ates a tool to at least give you an option to dis­ci­pline your­self? Are big tech com­pa­nies going to be seri­ous about pur­su­ing that, be seri­ous about lim­it­ing them­selves for how far they might reach or is the cul­ture too far gone?

- Well, I do agree that they’re smart peo­ple and I know these ques­tions are on their radar. I think you’re right though. I think they make the cal­cu­la­tion that it’s fine. Like it’s good for the busi­ness mod­el, both to pur­sue all these things that I think are preda­to­ry or exploita­tive. It’s also good for the busi­ness mod­el to have some good PR around all the things that you’re doing to curb the abus­es. So Face­book gets out and says, here’s our teen men­tal health ini­tia­tive, and they’re try­ing to undo some of the dam­age that they’ve done. I think a lot of that is a PR stunt. Some of it may be sin­cere, but the point is they’re active­ly doing dam­age every day. And so if you roll out a pro­gram that’s try­ing to mit­i­gate some of that, like fine, but it’s actu­al­ly, they’re not going to go as far as they need to. And I also think these com­pa­nies are embold­ened because they know that as it’s cur­rent­ly con­sti­tut­ed, Con­gress has no chance, no prayer of mean­ing­ful­ly restrain­ing these com­pa­nies. Like you’ve seen the tech hear­ings and what an oppor­tu­ni­ty it is to get Mark Zucker­berg in the hot seat, you get to grill him. There’s a lot of ques­tions that I would love to ask him in a Sen­ate hear­ing, but some of these sen­a­tors and I know many of them, some of them, God bless them, some of the nicest peo­ple you’ll meet, but they’re like 75 or 80 years old.

- Yeah.

- And they get Mark Zucker­berg in the hot seat and it’s just, they don’t even know the basic vocab­u­lary. And Mark Zucker­berg is smart. I dis­agree with him on so many things, but he is a smart per­son. And he will just evade you and walk cir­cles around you. I mean, the man built Face­book and you get these sen­a­tors that are talk­ing about the inter­net in ways that make any per­son under the age of 40 absolute­ly keel over with laugh­ter, and Wall Street sees this. And so after the hear­ings, Face­book stock price goes up and Zucker­berg is, he’s up there say­ing, Reg­u­late me, like, bring it on, please help me, please reg­u­late me.” I mean, he knows that these peo­ple don’t have a chance. And so I think the com­pa­nies know, yeah, ulti­mate­ly the mar­ket decides, but if the mar­ket is hun­dreds of mil­lions of peo­ple who are basi­cal­ly addict­ed to your monop­oly prod­uct, I think that’s a pret­ty inef­fi­cient mar­ket. And so I think the com­pa­nies know that, for the time being, they can basi­cal­ly get away with what­ev­er they want.

- Elab­o­rate on that a lit­tle bit for the time being. Are we gonna learn as a soci­ety or as con­sumers, are we gonna learn? Irre­gard­less of gov­ern­ment inter­ac­tion or inter­ven­tion or any­thing like that, over time, gen­er­al­ly peo­ple learn. Can we learn before it’s too late?

- I think that’s an open ques­tion here. I’m opti­mistic, but I’m only opti­mistic because I think the gov­ern­ment has a role to play here. And I think we’re gonna get politi­cians like myself in office, oth­ers will join me and help. And I think it’s gonna take that. I don’t think con­sumers will just decide not to like Face­book or… Okay, there’s a good ver­sion of this already hap­pen­ing. Peo­ple are peel­ing off of Face­book clas­sics prod­uct. That prod­uct is aging. Young peo­ple, 20 year olds, they don’t use Face­book clas­sic, but they do use Insta­gram and they do use What­sApp, also prop­er­ties owned by Face­book or Meta, is the Meta com­pa­ny now. And Face­book can just buy any­thing new that’s tak­ing hold and I think that’s a problem.

- Keep find­ing the next one.

- Yeah, but the cor­po­rate pow­er behind this. And Face­book is pret­ty good at inte­grat­ing all of this data. They get data from peo­ple from What­sApp, from Insta­gram, from Face­book clas­sic, because it’s the same cor­po­ra­tion. They roll it all up, manip­u­late it and turn it around to do what they do, which is serve tar­get­ed adver­tis­ing in hyper effi­cient ways. So I think they’ll find a new front end to addict peo­ple, to serve the youth that’s always look­ing for the next thing. It’s not the social media app that their par­ents are on, but I don’t think this is a hap­py tale of, oh, in 10 years, peo­ple will just get tired of this and inno­va­tion will hap­pen and Face­book won’t be a thing. I think these net­work monop­o­lies are prob­a­bly gonna be here with us for a lot longer than we’d want to admit.

- One of the things that you touched on ear­li­er, but you talked about the abil­i­ty to turn on the machine so peo­ple have a voice or can par­tic­i­pate in tech­nol­o­gy, pri­mar­i­ly social plat­forms, or turn it off with regard to cen­sor­ship. I’m engaged with the Nation­al Con­sti­tu­tion Cen­ter in Philadel­phia and free speech. It’s not only an ele­ment of the First Amend­ment, but it just, it’s so cen­tral to free­dom. And how should we be think­ing about this con­cept of the abil­i­ty, our founders, the framers of the con­sti­tu­tion, the dec­la­ra­tion of inde­pen­dence, this idea to speak your mind, that you have a right to speak your mind? And then now, we seem to be in an era where the pub­lic square tends to be these plat­forms, but some­body else makes a deci­sion of whether you can speak your mind or not. How should we be think­ing about free speech in this environment?

- Yeah, I think it’s a huge prob­lem. I think these big tech com­pa­nies and the plat­forms they offer have become the new town squares. It does­n’t mean you need to nation­al­ize them and seize them as pub­lic util­i­ties exact­ly, but it means it’s a new ball­game. This is a new ball­game and you can’t just say, oh, well, Face­book’s a pri­vate com­pa­ny. Well, first of all, no, it’s not because in some key sense, it’s like work­ing close­ly with say, this cur­rent Biden White House. White House Com­mu­ni­ca­tions Office flags cer­tain posts about vac­cines or what­ev­er and they request that Face­book removes those because they’re mis­in­for­ma­tion and Face­book is hap­py to com­ply because they want a good rela­tion­ship with the gov­ern­ment. And that right there, that’s a fusion of cor­po­rate and state pow­er that makes me very uncom­fort­able. It should make all sorts of civ­il lib­er­tar­i­ans uncom­fort­able. But even if you want­ed to say, Face­book is a pri­vate com­pa­ny, okay, fine. It’s also more pow­er­ful than most gov­ern­ments. It’s absolute­ly huge, gen­uine­ly multi­na­tion­al. And I think we can afford, because it’s got a bil­lion peo­ple on the plat­form or what­ev­er, to treat it dif­fer­ent­ly than a local bak­ery or a local hair salon, and I think we have to. So the eas­i­est fix here for the First Amend­ment free speech stuff is to sim­ply treat these com­pa­nies as com­mon car­ri­ers. We already know how to do this. This is how we treat the phone com­pa­ny. This is how we treat a train or an air­line. And these com­pa­nies, they can be pri­vate, qua­si pri­vate, any­way. They can make returns for their share­hold­ers, but they’re not allowed to dis­crim­i­nate against their cus­tomers based on the con­tent of their speech. The phone com­pa­ny can’t kick you right off because they’re lis­ten­ing in and we’re hav­ing a polit­i­cal con­ver­sa­tion. So I have no idea why we would treat Face­book or Twit­ter to a dif­fer­ent stan­dard and be more per­mis­sive, espe­cial­ly when we see all this evi­dence that these com­pa­nies cen­sor­ing peo­ple based on their polit­i­cal speech. So that’s not an inno­v­a­tive solu­tion. We already know how to do it. That just takes polit­i­cal will. And you could draw the line some­where that does­n’t impact small busi­ness­es or star­tups try­ing to get off the ground, but once you have, I don’t know, 50 mil­lion users in a com­mu­ni­ca­tions util­i­ty or plat­form, we’re gonna reg­u­late you like a com­mon car­ri­er and you’re not gonna be able to dis­crim­i­nate against users based on the con­tent of their polit­i­cal speech. Hard to get done, but it’s actu­al­ly a sim­ple solu­tion and you can imag­ine in the next few years, us being suc­cess­ful at get­ting that done.

- Fas­ci­nat­ing to think through this, the will to real­ly think about this dif­fer­ent­ly. And what you’re bring­ing up to me, what I’m hear­ing from you is we have to think dif­fer­ent­ly, that there may be some old mod­els we can use, like you say, a com­mon car­ri­er mod­el that we’ve applied to oth­er things, but this is here to stay.

- Yeah.

- And we’re gonna have to fig­ure out how to… What I’m hear­ing from you is you’re talk­ing about the dif­fer­ent roles and respon­si­bil­i­ties either the com­pa­nies have, or the reg­u­la­tors have, or con­sumers have, or the mar­ket­place has, or inno­va­tors have of how we play in this. And because this is so big, per­va­sive, and impact­ful, it’s real­ly chal­leng­ing us.

- Yup.

- [Doug] Am I hear­ing that correctly?

- That’s right and we’re only talk­ing about what we under­stand well now, which is sort of like Face­book and cen­sor­ship. And what about all the future devel­op­ments? What about facial recog­ni­tion tech­nol­o­gy? As that becomes more and more ubiq­ui­tous, every time you step out­side your house, your face is get­ting cap­tured by gov­ern­ment enti­ties, also by pri­vate busi­ness­es. Where does that data go? Who owns it? Who can do what with it? Deep fakes. this idea that as tech­nol­o­gy gets good enough, video ren­der­ing and stuff, any­body can make a video of you or any­body else that looks 100% life­like, real­is­tic. They match vocal pat­terns. I can make a video of a polit­i­cal oppo­nent say­ing what­ev­er I want them to say and it would almost be indis­tin­guish­able from real­i­ty. I don’t think peo­ple real­ize how much of a game chang­er that is, how much of a live elec­tri­cal wire that is. Like if you could just see a video of some­body and not know if it was actu­al­ly them or a sim­u­la­tion, because the video is so good, all bets are off there. Like it starts to look real­ly weird, espe­cial­ly in this cur­rent inter­net cul­ture where you can get a mob, Twit­ter mob, ginned up and excit­ed about any per­ceived impro­pri­ety. And so I don’t pre­tend to have the solu­tions about that, but these are the prob­lems. It’s, we need to start to think about the prob­lems that we’re gonna see in three, four or five years, because if we wait until they’re just here on us, I think the reg­u­la­to­ry response will be either inad­e­quate or maybe overkill and ham-hand­ed, but it’s a brave new world out there with all this new tech­nol­o­gy. And so we need to think cre­ative­ly and dif­fer­ent­ly about how do we make this work for us? How do we make sure that this helps humans and fam­i­lies to flour­ish instead of just destroy us maybe slow­ly or more dramatically?

- The time­frame that that tech works in, some­times it’s easy for me or my gen­er­a­tion when you’re a lit­tle old­er to, well, next 3 to 5, 7 to 10 years.” You’re talk­ing about mas­sive shifts in a short amount of time-

- Every­thing’s fast, yeah.

- that we’re not pre­pared to think about, and that’s what we’re try­ing to do I think here with this dis­cus­sion has helped us to be pre­pared to think about these sorts of things so that we can get ahead a lit­tle bit so we’re not react­ing. I got a cou­ple more things, and then I’ll let you go. Blake has just been so fun and your insights into tech­nol­o­gy, just won­der­ful, so thank you. You touched on civil­i­ty or the mob that jumps on. And again, I’ll go back to what I’ve learned with my work with the Nation­al Con­sti­tu­tion Cen­ter, that this was a huge fear, that you would have big crowds that would gath­er. And I remem­ber when my my dad would yell at us as kids and say, I’m gonna read you the Riot Act.” I learned that that was a real thing.

- [Blake] Right. There was a real Riot Act, that that’s what would had to calm the mob. Here’s the laws con­cern­ing a mob, but on a social plat­form, the mobs can get going. It has dev­as­tat­ing impact on an individual.

- [Blake] That’s right.

- How do you see that impact­ing our cul­ture as a society?

- Well, I think it has a huge neg­a­tive effect. I think it has a chill­ing effect on free speech. If you’ve got an opin­ion that you sus­pect might be unpop­u­lar, you’re not gonna say it. You need to either be so inde­pen­dent­ly wealthy and not behold­en to any­body, or you just need to have an enor­mous appetite for risk that most peo­ple don’t have, sen­si­bly, to actu­al­ly speak your mind, and I think that’s a prob­lem. It’d be one thing if these online mobs just stayed online. If it’s just about peo­ple say­ing mean things about you online, well, they’ve got a right to do that. You’ve got a right to say what you think. They’ve got a right to say what they think. And if that gets ugly and insult­ing or what­ev­er, I mean, I believe in tools to fil­ter that stuff out, but I believe peo­ple should say what­ev­er they want, as long as it’s legal, lit­er­al­ly as long as it’s not like imme­di­ate­ly incit­ing vio­lence. The prob­lem is these online mobs, when they form, they don’t stay online. There are very real world con­se­quences for the peo­ple who get tar­get­ed, who gets scape­goat­ed. It’s very easy to direct that mob to call that per­son­’s employ­er and demand that they be fired. And very often the employ­ers cave, even though maybe the tar­get offense or alleged offense was, just pure­ly pri­vate in nature, had noth­ing to do with the employ­er. Maybe it was at the employ­ee’s house, but the employ­er, they have their own set of incen­tives and they wan­na get the PR cri­sis away. And so they fire the per­son, or peo­ple actu­al­ly get stalked and doxed and harassed and peo­ple show up at their house and protest, I mean, true mob behav­ior. And once that gets going, once it goes too far, it’s very hard to put that cat back in the bag. And so I real­ly wor­ry about the con­se­quences of this online behav­ior and you’re gonna think it’s so easy for these algo­rithms and viral videos to get peo­ple excit­ed about stuff that they would have nev­er seen before. And the coun­ter­point is the trans­paren­cy is real­ly good. Now, all of a sud­den, every police offi­cer’s wear­ing body cam­eras. I think in some ways that’s real­ly good, actu­al­ly prob­a­bly net pro­tects the police offi­cers too. But when one viral video, espe­cial­ly when it can be clipped to not show the full con­text and there­fore some­times, very mis­lead­ing, when that can get out, and boom, in the next one hour, mil­lions of peo­ple have made up a judg­ment and they’re tar­get­ing an indi­vid­ual. That can get real­ly out of hand. We’ve seen some exam­ples of that. And I think frankly, the worst exam­ples are still yet to come. So just a huge prob­lem, frankly.

- Yeah. We need to stay aware of it. We’ve had your time, Blake. This has just been such an enlight­en­ing and infor­ma­tive con­ver­sa­tion. We’ll kin­da wrap it here. You talked about, on this top­ic, you talked about kind of the the link­age where a polit­i­cal arm or the gov­ern­ment talks to a social media com­pa­ny and says, Hey, this is now mis­in­for­ma­tion, or they’ve made a deci­sion that it’s right or wrong, and then a com­pa­ny responds. And you’ve talked about com­pe­ti­tion try­ing to find their way in, but going through the infra­struc­ture of actu­al­ly com­pet­ing with a tech giant today. There’s so many bits and pieces that are con­trolled by oth­er tech giants that this idea of speak­ing truth to pow­er or being able to com­pete seems to be more elu­sive than we may wan­na believe-

- That’s true.

- as a soci­ety. But is that real? I mean, it’s a pret­ty scary thing. And if it is, then help us under­stand some of the things we could be think­ing about or should be doing to restore the ideas of entre­pre­neur­ship, empow­er­ment, free­dom, indi­vid­ual char­ac­ter, and civil­i­ty in our dia­logue. Help us under­stand. Maybe we can kin­da close with that top­ic. It’s a real sim­ple one. I know.

- Yeah. Well, the prob­lem is as bad as you say. I mean, I think the gov­ern­ment is very inter­est­ed right now in work­ing with and con­trol­ling these big tech com­pa­nies, I think in a bad way, like the Biden admin­is­tra­tion fus­ing with Face­book. And so much of the inter­net infra­struc­ture is owned by the same hand­ful of com­pa­nies that all kind of have the same pol­i­tics and the same thoughts on this stuff. So that’s dan­ger­ous, but I think there’s two things I’d say. One, on the entre­pre­neur side of things, peo­ple real­ly can build good things if they feel like they have indi­vid­ual agency and if they set out to do some­thing very ambi­tious, Elon Musk at SpaceX. Like he is the rea­son why we’re able to take U.S. astro­nauts to the space sta­tion now cause the space shut­tle was decom­mis­sioned. Elon knew he could build a bet­ter rock­et com­pa­ny. He did it by being ver­ti­cal­ly inte­grat­ed and by not rely­ing on the big defense con­trac­tor primes. So he knew that he had to go out­side the sys­tem, a real­ly hard thing to do, but he got it done. Anoth­er exam­ple, a com­pa­ny that we invest­ed in is Rum­ble. Rum­ble is kind of a online video plat­form, best thought of as maybe a alter­na­tive to YouTube that’s tru­ly about free speech and the way Rum­ble… And the founder Chris Pavlovs­ki is real­ly tal­ent­ed. They start­ed in like 2013 and they own so much of their own infra­struc­ture, like all the servers, almost every nut and bolt, as much as you can own, with­out build­ing sort of par­al­lel inter­net. It works on the real inter­net, but like they own all their stuff and they built that com­pa­ny up that way so that they could be cen­sor­ship-resis­tant. And so things like that give me hope, but not every entre­pre­neur is Elon or Chris P. And so I do think we need a polit­i­cal solu­tion here too. And this is why I’m run­ning. This is why I’m excit­ed to get in office and we need new leg­isla­tive solu­tions. Like we need to make sure… I don’t want the gov­ern­ment to reg­u­late absolute­ly every­thing. Like I’m a pro free mar­ket guy, but I think the gov­ern­men­t’s job is to set the con­di­tions of fair play that then these com­pa­nies can oper­ate freely with­in. And right now, it’s just a lit­tle too lais­sez-faire and you get so much cor­po­rate con­cen­tra­tion. Frankly, I think it’s bad for con­sumers and it’s gonna be a real­ly inter­est­ing fight in the next 5 or 10 years, but I’m opti­mistic both on the leg­isla­tive side and if we can encour­age more indi­vid­ual founders to have high agency, high ambi­tion, like Elon and Chris P. there are some good counter exam­ples to this wor­ry­ing trend.

- Well, Blake Mas­ters, I thank you so much for your time. It’s been a fas­ci­nat­ing con­ver­sa­tion. Blake, for our audi­ence’s insight, in the tech­nol­o­gy space has worked with Peter Thiel, but your work indi­vid­u­al­ly and your com­mit­ment to pub­lic ser­vice, you talk a lot about leg­isla­tive about the right, smart solu­tions and the prop­er role of gov­ern­ment. And so your will­ing­ness to put your neck out there and take risks in search of serv­ing in pub­lic office is admirable. So thank you for that and thank you for enlight­en­ing all of us about these ideas of free­dom, and empow­er­ment, of indi­vid­ual agency, and char­ac­ter, and entre­pre­neur­ship, and inno­va­tion, these ideas and how they apply to this ques­tion of big tech in our future and how we need to think about it. So, Blake, thank you so much for tak­ing the time to be with us and love to check back in with you as time goes on to keep this top­ic fresh cause as you said, it’s not going away and it’s mov­ing fast.

- That’s right. Well, thank you so much. Thanks for hav­ing me.

- Great, take care. Have a great day, Blake. Thanks for every­body. We’ll wrap up this episode of Believe and a great appre­ci­a­tion for Blake Mas­ters. Thanks, everybody.